Activity by Entry PageThis report shows a transaction summary by entry page. The entry page is the first page a user accesses on your site. This report is useful in determining whether or not certain pages are effective in converting visitors to buyers.
Terms Used on Report:
Also referred to as a 'Unique Visitor'. By default, this value represents a visitor that comes to your site for the first time in a day. All subsequest visits during the day by the visitor are not considered unique.
The definition of a visitor can be customized. You can set a custom period of inactivity that will cause the next access of the visitor to be considered a new visit. The visit definition screen can be found on the 'Setup' menu.
This differs from a page view or hit in that a single visitor can have one visit per day but many page views during a visit.
A completed transaction by a user. Transactions are recorded when a special tracking script is executed on your confirmation page(s). This tracking script can be found on the Account / Get Tracking Script menu item.
The percentage of transactions generated per click-through.